Job Details

The Senior Manager of Marketing Automation & Customer Lifecycle will lead the strategic development and execution of customer relationship initiatives across the full lifecycle—from acquisition to retention and loyalty. This role is pivotal in defining the strategy for marketing communication through personalized engagement, optimizing Salesforce Marketing Cloud, and aligning lifecycle marketing with business goals. The position is virtual/remote and can be completed from anywhere in the United States except Hawaii or U.S. territories.RESPONSIBILITIESInstill high velocity, insight‑driven testing and optimization to accelerate lifecycle performance.Help identify and develop data‑driven triggers and personalized communication at all stages of the customer journey.Partner with the Brand & Creative team to enhance lifecycle marketing creative, copy, and content.Maintain the platform and lead data hygiene and best practices; develop standard processes and operational efficiencies for campaign execution.Lead and inspire a team.Develop and lead the email communication and lifecycle marketing strategy to drive customer retention, loyalty, and lifetime value.Define segmentation strategies and customer journeys across acquisition, onboarding, engagement, and reactivation.Collaborate with cross‑functional teams (Brands, IT, Digital Product, Sales, Creative, etc.) to align lifecycle marketing efforts with broader business objectives.Oversee CRM platforms (e.g., Salesforce Marketing Cloud) and ensure seamless integration with other systems (Data Cloud, Sales Cloud, Snowflake, etc.).Ensure data integrity, compliance (e.g., GDPR), and effective use of analytics for decision‑making.Monitor KPIs such as retention rates, conversion, and engagement metrics, and report insights to senior leadership.Lead the team in day‑to‑day campaign execution and in developing automated journeys.Assist in developing multi‑channel lifecycle campaigns including email, SMS, push, and in‑app messaging.Implement A/B testing to optimize messaging and timing.Drive personalization and automation strategies to enhance customer experience.SUPERVISIONManage and mentor a team of CRM marketers and technical specialists (4–5 direct reports).RELATIONSHIPSInternal: interact with stakeholders in IT, Brands Marketing, Creative, and others.External: interact with external vendors, including Salesforce.MINIMUM QUALIFICATIONS7 years of CRM or lifecycle marketing experience, with 3 years in a leadership role.Proficiency in CRM tools (Salesforce Marketing Cloud, Salesforce Sales Cloud) and data tools (Salesforce Data Cloud and Snowflake).Familiarity with agentic marketing and tools (e.g., Agent Force).Strong understanding of customer segmentation, journey mapping, and campaign optimization.Experience leading customer journey strategy development.Excellent communication, leadership, and project management skills.Foster a culture of innovation, collaboration, and continuous improvement.Up to 10% overnight travel may be required.EDUCATIONBachelor's in Marketing, Business, or related field.PREFERRED QUALIFICATIONSMaster's degree in Marketing.Experience in B2B or foodservice/hospitality industries.Familiarity with Adobe Experience Manager (AEM) and content personalization strategies.Prior collaboration with Experience Design and Martech teams.BENEFITSThis role will receive an annual incentive plan bonus. Benefits may include health insurance, pre‑tax spending accounts, retirement benefits, paid time off, short‑term and long‑term disability, employee stock purchase plan, and life insurance.COMPENSATIONThe expected base rate for this role is between $100,000 – $160,000.EEO STATEMENT***EOE- Race/Color/Religion/Sex/SexualOrientation/Gender Identity/National Origin/ Age/Genetic Information /Protected Veteran/Disability Status***#J-18808-Ljbffr