Job Details

Overview

Marketing Strategist role at Baton Rouge Community College (BRCC). The Marketing Strategist supports the Chief Community Engagement Officer in designing and executing data-driven marketing strategies and campaigns that elevate BRCC's brand, increase student engagement, and expand community visibility. This role combines strategic planning, creative execution, and analytical evaluation to ensure marketing initiatives are effective, consistent, and aligned with institutional goals.

Duties and Responsibilities

• Marketing Strategy & Research 25%
• Assist the Chief Community Engagement Officer in creating integrated marketing strategies and campaigns for BRCC.
• Conduct market research and analysis to determine target audiences, messages, market trends, and competitor activities.
• Research the Baton Rouge/Louisiana community college landscape to inform strategy.
• Survey students and prospective students regularly to guide campaign development.
• Media Planning, Buying & Vendor Relations 20%
• Manage advertising contracts, requisitions, and ad buys across all channels (billboards, print, TV, radio, digital, and social media).
• Develop and maintain strong relationships with local advertising outlets to improve cost effectiveness and opportunities for visibility.
• Campaign Data Analysis & Reporting 15%
• Monitor and analyze performance metrics for all marketing strategies and campaigns.
• Prepare data-driven reports for the Chief Community Engagement Officer.
• Recommend adjustments to campaigns based on performance data to maximize impact.
• Content Creation & Brand Support 15%
• Assist with the creation of content for all mediums (digital, print, video, social, etc.) that support marketing strategies and campaigns.
• Ensure brand consistency across platforms and communication channels.
• Help manage BRCCs brand presence to increase brand awareness and community engagement.
• Campus & Employee Engagement 10%
• Ensure marketing campaigns are effectively implemented across all BRCC campuses and are accessible to all employees.
• Partner with BRCC events team to order, maintain, and distribute promotional items, backdrops, banners, and other marketing materials.
• Cross-functional Collaboration & Special Initiatives 10%
• Support special projects that align with strategic marketing goals.
• Collaborate with departments and stakeholders across BRCC to ensure marketing initiatives advance the colleges mission and community presence.
• 5% Other duties as assigned

Qualifications

• Required Education: Bachelors degree in Marketing, Advertising, Communications, or related field.
• Required Experience:
  • Demonstrated experience in developing integrated marketing campaigns and managing media buying.
  • Strong analytical skills with the ability to interpret data and recommend strategy adjustments.
  • Excellent written, verbal, and interpersonal communication skills.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
  
  
  
  
• Required Knowledge, Skills And Abilities:
• Please refer to the institutions job posting for a complete list of required knowledge, skills, and abilities.
• Required Licenses or Certifications:
• Not specified in detail; refer to the official posting for specifics.
• Preferred Education:
• Masters degree in Marketing, Advertising, Communications, or related field.
• Preferred Experience:
• 5 years of experience, 1 year in higher education.
• Preferred Knowledge, Skills And Abilities:
• Not specified in detail; refer to the official posting for specifics.

Benefits

As a member of the Louisiana Community and Technical College System, BRCC offers a comprehensive benefits package with retirement options, multiple medical insurance plans, supplemental insurances (dental, life, disability, vision, etc.), Tax Saver Flexible Benefits Plan, holidays, annual and sick leave, and Employee Assistance Program. Benefits vary by job category, percent effort, and length of employment.

Additional notes: Passing pre-employment criminal background screen is required. BRCC is a State A Model Employer (SAME) agency that supports improved employment opportunities for individuals with disabilities.