Job Details

Salary : $4,099.00 - $8,044.00 Monthly
Location : Baton Rouge, LA
Job Type: Classified
Job Number: CRT-2025-212845-KW
Department: Culture Rec & Tourism-Tourism
Opening Date: 09/12/2025
Closing Date: 9/26/2025 11:59 PM Central

About this Job
It is the mission of the Louisiana Office of Tourism to market and promote Louisiana as a travel destination to in-state, domestic, and international visitors. The Louisiana Office of Tourism employs a variety of initiatives to accomplish this mission. It implements broad-based advertising campaigns, sponsors special events, conducts sales missions into many domestic and international marketplaces and contracts with international representatives in several foreign countries.
These initiatives promote economic growth and employment opportunities through increased number of visitors and visitor spending across the state. To accomplish this mission, the Louisiana Office of Tourism seeks a highly qualified, independent, and self-starting employee who can manage complex responsibilities, pay great attention to details, and has knowledge of the Louisiana music industry, its importance to the promotion of Louisiana and ways in which the many music genres should be preserved and marketed around the world.
This position will develop the Louisiana Music Trail and Music Marketing Program within the Louisiana Office of Tourism to serve as a central hub for promoting and preserving the state's vibrant musical heritage, attracting visitors, supporting aspiring music professionals, and fostering the long-term sustainability and innovation of the music industry.
A preferred candidate should posses the following competencies:

Displaying Expertise: The ability to exhibit specialized skills or knowledge gained from experience or training

Managing Projects: The ability to initiate, plan, execute, manage, and close-out all project goals within the established timeline.

Thinking Critically: The ability to objectively question, analyze, interpret, and evaluate information to form a conclusion.

Minimum Qualifications
Five years of experience in tourism, marketing, public relations, or administrative services; OR

Six years of full-time experience in any field plus two years of experience in tourism, marketing, public relations, or administrative services; OR

A bachelor's degree plus two years of experience in tourism, marketing, public relations, or administrative services; OR

An advanced degree plus one year of experience in tourism, marketing, public relations, or administrative services.

EXPERIENCE SUBSTITUTION:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Job Specification
The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties and Other Information
Job Duties:

• Support the preservation of Louisiana's iconic genes through technical assistance support and connecting projects to funding for music projects.
• Provide technical assistance support and connect cultural events and festivals to resources.
• Independently represents the state at consumer/trade shows and sales missions to promote tourism.
• Leads lower-level staff in marketing activities while on-site.
• Conducts complex marketing research activities and develops sales messages for individual clients.
• Assists lower-level representatives as needed.
• Leads the organization and implementation of large-scale special events to promote Louisiana as a tourist destination.
• Develop and implement marketing and promotional strategies with tour representatives, convention and visitors bureaus, and other stakeholders.
• Collects and maintains data on sales leads to attract tour groups and expand into new markets.

Position-Specific Details:

Appointment Type: Probational or Promotional

Career Progression: This position is a part of a Career Progression Group. It will be filled as a Tourism Marketing Representative 3.

Work Schedule: Work hours are 8:00 AM to 4:30 PM, Monday - Friday.

Compensation: The salary offered will be determined based on qualifications and experience.
How To Apply:

To apply for this vacancy, click on the "Apply" link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.
* Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.
The Office of the Lieutenant Governor and the Department of Culture, Recreation and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.

Louisiana as a State, is a Model Employer for People with Disabilities.
Contact Information:

For further information about this vacancy contact:
Katelyn Wale
Department of Culture, Recreation, & Tourism
1051 N. 3rd Street
Baton Rouge, LA 70802
Fax: (225) ###-####
Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.

As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program:
Insurance Coverage More information can be found at

Parental Leave - Up to six weeks paid parental leave
More information can be found at

Holidays and Leave - State employees receive the following paid holidays each year:

• New Year's Day
• Martin Luther King, Jr. Day,
• Mardi Gras,
• Good Friday,
• Memorial Day,
• Independence Day,
• Labor Day,
• Veteran's Day,
• Thanksgiving Day and Christmas Day.

***** Additional holidays may be proclaimed by the Governor

State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.

Retirement- State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):

• Louisiana State Employees Retirement System (). LASERS has provided this video to give you more detailed information about their system
• Teacher's Retirement System of Louisiana (),
• Louisiana School Employees Retirement System (), among others

01

DE: Rate your ability to display expertise based on our definition: The ability to exhibit specialized skills or knowledge gained from experience or training.

• 1= I have no experience and/or am uncomfortable displaying expertise
• 2= I have limited experience or require assistance to display expertise
• 3= I can display expertise
• 4= I can display expertise and help others improve their ability to display expertise

02

DE: Explain your rating by providing specific and relevant examples in the box below.
03

MPr: Rate your ability to manage projects based on our definition: The ability to initiate, plan, execute, manage, and close-out all project goals within the established timeline.

• 1= I have no experience and/or am uncomfortable managing projects
• 2= I have limited experience or require assistance to manage projects
• 3= I can manage projects
• 4= I can manage projects and help others improve their ability to manage projects

04

MPr: Explain your rating by providing specific and relevant examples in the box below.
05

TCr: Rate your ability to think critically based on our definition: The ability to objectively question, analyze, interpret, and evaluate information to form a conclusion.

• 1= I have no experience and/or am uncomfortable thinking critically
• 2= I have limited experience or require assistance to think critically
• 3= I can think critically
• 4= I can think critically and help others improve their ability to think critically

06

TCr: Explain your rating by providing specific and relevant examples in the box below.
Required Question