Job Details

Are you social media-savvy with a keen eye for detail and a passion for advertising? If so, Lamar's Transit and Airport division of our Corporate office is now hiring a new Design Content Manager. This position aims to develop and execute engaging digital campaigns across various platforms to support Lamar Transit and Airport authority partnerships, community connections, and client brand campaigns. The Content Manager will uphold the highest standards in accuracy, timeliness, and communications publishing best practices.

What we are looking for in YOU:

• Communications/Social Media Content Creation
• Excellent writing, editing, and communication skills.
• Proficient in Adobe Creative Suite tools.
• Proficient in digital media management and sharing tools.
• Ability to work independently and collaborate with a team.
• Strong attention to detail and organizational skills.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Must be creative and innovative able to find solutions to complex problems.
• Excellent skills and proficiency for meeting personal deadlines and managing group deadlines

Education and Experience

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 2+ years of experience in communications/social media digital content creation, management and strategy.
• OR an equivalent combination of education and experience

Essential Functions and Responsibilities

• Manage multiple online platforms and channels, including but not limited to Monday.com, Highspot, Lamar Transit & Airport LinkedIn, Transit & Airport Instagram, Lamar Transit & Airport Web pages, MyLamar, etc.
• Create and curate visually appealing, high-quality digital content (photos, videos, graphics, etc.) that aligns with our brand and messaging.
• Create engaging copy for content campaigns, marketing materials, digital channels, and web materials.
• Research industry trends, case studies, and monitor partnered authority digital channels.
• Support the Communications Strategist and other Transit and Airport leadership to develop compelling brand stories.
• Source photography and video materials from the Global Photo Library and other approved third party contractors.
• The Content Manager will work closely to support the Communications Strategist and collaborate with the marketing and design team to ensure brand consistency across all channels.
• Responsible for reporting and analyzing media metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly. The Content Manager will plan and maintain an organized media calendar.
• Stay up-to-date with digital marketing trends, algorithms, and best practices.
• Create quarterly digital content calendar organized and up-to-date.
• Stay up to date on relevant digital media sharing software and tools.

Physical Demands and Work Environment

• The primary work environment is an office.
• The physical demands for this position include light lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.
• Nights spent traveling, away from home, are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic