Job Details

The Core Values of LSU Athletics define who we are and what we do. They are: Excellence, Integrity, Authenticity, Perseverance, Respect, Fairness, Growth, and Service. They are the support system that sustains our success. These values work together, constantly collaborating and combining to secure our future and drive our unending work to create transformational change – for our student-athletes, for our athletics community, and for the millions across the world who know and love these three letters. Forever LSU.

The Director of Social Media and Branding is a professional position that is responsible for content distribution and social strategy for all of LSU Athletics' teams. This role increases growth, engagement and awareness of its athletic programs and enhances the LSU brand through relevant social media content strategies. This position collaborates with multiple departments, including the marketing and fan experience teams, communications, creative services, creative content, photography, Sports Properties, NIL and team staffs to develop and manage campaigns and analyze engagement data. Must have a strong background in project management and developing creative ideas along with a proven track record for managing major social media accounts and campaigns. Ability to work in a team/collaborative environment is a must.

Responsibilities:

1. 30% Responsible for directing content strategy and the process and protocols to enhance the performance of LSU Athletics social media accounts and external branding. Working alongside the executive director of social media and branding, this role is tasked with assisting the social media managers within the athletics communications department to create, maintain and execute plans to ensure the promotion of appropriate sport-specific content, events, programs, marketing efforts, external video content, etc.
2. 30% Directly oversees the day-to-day ideation and posting for the LSU Sports accounts. Provides support with sharing of other team accounts, creates new and engaging content and supports the overall LSU Athletics goals.
3. 20% Manages the assistant director of social media and branding and students dedicated to assisting the department's social media efforts through planning, posting and assessing content and strategy. Assigns projects, reviews and approves work and assists in the professional and technical development of student workers.
4. 15% Assists the executive director of social media and branding in ensuring sponsored content across all sports is planned in advance, organized, and executed by specific deadlines. Responsible for tracking all sponsored content to adequately review with teams and sports properties staff following seasons and provide feedback for new and engaging content.
5. 5% Advances and supports LSU and Athletics Department initiatives through personal participation in educational and developmental opportunities, as well as participation in the transformational culture consistent with the values of LSU and its Athletics Department; Other duties as assigned.

Minimum Qualification:
Bachelor's degree in Communications, Multimedia Arts or similar field of study. Three years of related experience with proven content creation skills in a high paced, demanding professional setting; Experience managing multiple social media channels; Highly developed creative and organizational skills; Ability to multitask and manage several projects simultaneously; Excellent communication skills; Required to work quickly, efficiently and with adaptability under strict deadlines; Analytical mindset with understanding of key social growth and engagement metrics; Demonstrated platform fluency on Twitter, Instagram, Facebook and YouTube in business/professional applications; Strong writing skills with a keen eye for detail, grammar and punctuation. LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.

Preferred Qualifications:
Experience with professional or collegiate sports teams. Experience producing audio content.

Special or Physical Qualifications:
Ability to work extended days and weekends.